Live regional news, weather and ITV1 shows are available on the ITVX app on most connected TVs. We use your postcode to tell us which region you’re in so that you get the right content for your area.
Please note that for ITV News on ITVX the regions are more localised.
We also need to check your location to make sure that we comply with our broadcasting and rights regulations (the legal stuff). The majority of viewers in Scotland, for example, are in an STV region. For these viewers, most ITV exclusives and ITV1 shows are not available to stream on ITVX.
We also use your postcode to show you relevant ads.
Want to know how we use and keep your data safe? See our Privacy & Cookie Information.
How do you know my location?
We only know your location from the postcode you’ve given us, which is saved in your account details.
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